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TouchTargets / Marketing Intelligence / Analytics
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Measurement - GA4, attribution modelling, first-party data, tag management and reporting.

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DigidayHow TikTok is helping app advertisers rethink attributionFor app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match. Partner insights from TikTok.Analytics50/100MarTechB2B marketing doesn’t have an ROI problem. It has an evidence problem.Connect buyer journeys, marketing influence, and revenue across the B2B sales cycle — beyond campaign-level reporting.Analytics44/100MarTechAI is making customers expect more and tolerate lessFaster service is part of AI’s promise. Customers aren’t impressed when speed comes with unresolved problems and no easy way to reach a person.Analytics40/100Analytics ManiaGoogle Analytics Not Working? Here are the solutionsUpdated: October 1st, 2026 It is one of the most frustrating moments for any marketer or analyst: you log in to your Google Analytics account, ready to check your data, only to find that it’s missing, incomplete, or just plain wrong. Seei...Analytics41/100Analytics ManiaMissing Demographic Data in Google Analytics 4? Here are the reasonsUpdated: October 1st, 2026 Google Analytics 4 reports have a section called Demographics that provides insights into your audiences, such as their age or gender. But it’s pretty common (especially among GA4 beginners) that those report...Analytics51/100MarTech7 AI search myths busted by dataAI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.Analytics47/100MarTechThe latest AI-powered martech news and releasesPayments, identity, authorization, infrastructure, and trust could keep autonomous purchasing “just around the corner” for years.Analytics40/100MarTechMarketing on LinkedIn: What you need to knowYour guide to LinkedIn’s tools, strategies and best practices. Updated with info on the new Creator Discovery feature.Analytics40/100MarTechGet more from AI without spending moreAI usage gets expensive fast. Better prompting, reusable frameworks, prompt logs, and guardrails help teams get more, and spend less.Analytics40/100Analytics ManiaGoogle Tag Manager vs Google Analytics explainedUpdated: October 1st, 2026 When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time, I had no idea that tag management was a thing, so naturally, I found myself questioning what Google Tag Ma...Analytics41/100Analytics ManiaCross-domain tracking in Google Analytics 4Updated: October 1st, 2026 If you are familiar with cross-domain tracking in UA, you probably know that most of the configuration is done either on the code level (e.g., in gtag.js) or in GTM (GA tags). Because of that, many marketers and ...Analytics45/100Analytics ManiaPage Variables and Pageview Triggers in Google Tag ManagerUpdated: October 1st, 2026 As you probably already know, Google Tag Manager is a fantastic tool that lets you manage your tracking codes and activate them whenever needed. With GTM, you can fire your tags whenever a visitor submits a form, ...Analytics41/100Analytics ManiaTrack Calendly with Google Tag Manager and GA4Updated: October 1st, 2026 If you landed on this page, you (most likely) have embedded a Calendly calendar on your website. People land on your website, they can schedule appointments, and you would like to see that data in your analytics ...Analytics45/100Analytics ManiaTrack Site Search with Google Analytics 4 (GA4 Site Search)Updated: October 1st, 2026 Site search tracking has always been a hidden gem for me when analyzing visitors’ behavior on a site. Why? Because you can quickly identify what your visitors are looking for on your site and whether you have to...Analytics45/100Analytics ManiaData Layer Variable in GTM: What, Why, and Where?Updated: October 1st, 2026 To work with Google Tag Manager, you need to know three key concepts: tags, triggers, and variables. But, as you dive deeper, you will come across the fourth one, the Data Layer. Google Tag Manager and Data Layer ...Analytics47/100Analytics ManiaHow to Install Google Tag Manager on your WebsiteUpdated: October 1st, 2026 Even though this topic might sound way too basic for some of you, remember that there are nuances you should keep in mind. In this blog post, I’ll describe several ways to install Google Tag Manager on a websit...Analytics47/100Analytics ManiaGoogle Tag Manager Data Layer ExplainedUpdated: October 1st, 2026 The Data layer is one of the key concepts in the world of Google Tag Manager. When you fully utilize the Data Layer,  it is the fastest way to level up your data collection across web properties (in fact, a broke...Analytics47/100MarTechSalesforce buys AI customer research startup Listen LabsThe AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM and AI agents.Analytics40/100MarTechStates are rewriting the rules of social mediaMeta’s settlement, TikTok’s Alabama deal, and cases against YouTube show states building new rules for how platforms operate and sell advertising.Analytics40/100MarTechB2B marketing attribution is messy. Can it be fixed?Tracking B2B revenue shouldn’t feel like chasing moving targets. Integrate’s Mehul Nagrani breaks down attribution reality and future of B2B demand gen.Analytics44/100MarTechStop building strategy around your martech stackA bloated martech stack can create more noise than capability. Identify the gaps worth solving before buying another tool.Analytics40/100Semrush BlogGoogle releases September 2026 spam updateGoogle’s September 2026 spam update may take up to two weeks to roll out, making ranking drops harder to diagnose.Analytics50/100Semrush BlogWhat is llms.txt & should you use it?An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.Analytics40/100Semrush BlogHow to make the most of your 7-day Semrush free trialHere are 6 ways to use Semrush during your free trial to improve your search + AI visibility.Analytics43/100
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