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TouchTargets / Marketing Intelligence / Brand & Social
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Brand & Social News

Brand and content - content marketing, social strategy, influencer programmes and thought leadership.

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Sprout SocialData storytelling: Turning social insights into a narrative your org acts onEngagement is up. Your brand is seeing a spike in mentions. Sentiment is trending positive. People are sharing a hack about one of your Read more…Brand & Social45/100Digiday‘It scared the hell out of me’: What brands have learned from creator partnershipsAt Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob’s Discount Furniture talked about what they’ve learned from working with creators.Brand & Social42/100HubSpot MarketingDiagnosing AEO gaps: A content audit guideIf you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is any reason an AI answer engine can’t (or won’t) use its page as a source. What causes AEO gaps? Sometimes the pag...Brand & Social47/100Social Media ExaminerHow to Use AI on LinkedIn While Sounding HumanHow to Use AI on LinkedIn While Sounding HumanBrand & Social47/100Social Media ExaminerAI Print Design, AI Video Production, and Industry NewsAI Print Design, AI Video Production, and Industry NewsBrand & Social41/100HubSpot MarketingAI search optimization tools: What actually works in 2026AI search optimization tools help marketers understand where a brand appears in AI-generated answers, which sources earn citations, and what to improve next. They complement traditional SEO tools rather than replace them: SEO measures ranki...Brand & Social51/100HubSpot MarketingHow to use vector embeddings in AEOA vector embedding is a numerical representation created by an embedding model. The model converts text into a list of numbers that can be compared with other vectors, helping a retrieval system find passages with similar meaning even when ...Brand & Social47/100Ahrefs BlogAI Visibility Data Paralysis: How to Get UnstuckYour brand might be missing from important conversations, losing recommendations to competitors, associated with the wrong topics, or described using outdated information. AI assistants may even struggle to access your content in the first?...Brand & Social49/100HubSpot MarketingProfound vs. Athena AI for AEO: How the tools compareIf you’ve searched “Profound versus Athena AI for AEO,” you’ve probably already hit a wall: every comparison you find is written by a competitor, an affiliate, or the vendors themselves. This is not a knock on writers who compare Pr...Brand & Social41/100Semrush BlogThe LLM positioning lag: What it is and how to avoid itSee why LLMs get your brand positioning wrong and how to fix it.Brand & Social46/100Social Media ExaminerHow to Build Your Own AI Apps (No Coding Required)How to Build Your Own AI Apps (No Coding Required)Brand & Social47/100Social Media ExaminerYouTube CTR, Instagram Reels Structure, and Industry NewsYouTube CTR, Instagram Reels Structure, and Industry NewsBrand & Social41/100Sprout SocialHow to get ahead of the holiday social media customer service rush with SproutHoliday shoppers no longer line up outside big-box stores for the best deals. Instead, they’re turning to social media to find, research and buy Read more…Brand & Social38/100Social Media ExaminerWhy Unpolished Reels Win: An Instagram Growth Strategy for BusinessWhy Unpolished Reels Win: An Instagram Growth Strategy for BusinessBrand & Social34/100Social Media ExaminerAI Execution Tips, Professional Quality AI Video, and Industry NewsAI Execution Tips, Professional Quality AI Video, and Industry NewsBrand & Social40/100Sprout Social2026 holiday shopping trends: Tariffs, trust and timingAs the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most Read more…Brand & Social42/100HubSpot MarketingAEO checker tools that measure answer engine visibility [2026]An AEO checker tells you whether the AI answers your buyers rely on actually mention your brand. People increasingly ask ChatGPT, Perplexity, and Gemini a question and act on the reply without clicking a link, so visibility that once showed...Brand & Social44/100Sprout SocialThe state of social media in 2026: Data from Sprout’s latest pulse surveySocial media never holds still, and neither do the people using it. To see where things stand heading into the end of 2026, we Read more…Brand & Social42/100Semrush BlogHow to conduct an AI visibility audit with Semrush6 steps to perform an AI visibility audit for your brand, including how to deliver the report.Brand & Social39/100Social Media ExaminerHow to Create Pro-Quality AI Videos With Gemini OmniHow to Create Pro-Quality AI Videos With Gemini OmniBrand & Social40/100HubSpot MarketingThe psychology behind why AI shows it's workingIn 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were thinking. Answer engines would tell the user which websites it was searching, which documents...Brand & Social34/100Sprout Social9 customer service trends to know in 2026Customer service in 2026 comes down to one mandate: meet people where they are and solve problems before frustration takes root. Today’s customers are Read more…Brand & Social38/100Sprout Social2026 employee advocacy stats to secure C-level buy-inSecuring C-suite buy-in isn’t about passion—it’s about proof. To make your vision land, lead with the numbers. When you take an employee advocacy program Read more…Brand & Social38/100Sprout SocialIt’s about social media discoverability, not followersFor years, brands on social have chased follower count. More followers meant more reach, more reach meant more engagement, more engagement meant more sales, Read more…Brand & Social28/100
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