TouchTargets / Marketing Intelligence / Funnels & CRO
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Funnels & CRO News

Conversion rate optimisation - landing pages, A/B testing, email automation and lead nurture.

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HubSpot MarketingGTM tech stack: What it is and how to build oneA GTM tech stack is the set of tools a company uses to run go-to-market activities across the customer lifecycle. These platforms can make it easier to connect marketing, sales, and customer teams. But, if the pieces aren’t compatible, a ...Funnels & CRO55/100PPC HeroLanding Page Best Practices: When to Trust Them and When to Question ThemLanding Page Best Practices: When to Trust Them and When to Question ThemFunnels & CRO53/100Crazy EggWhat Is a Customer Exit Survey, When Should You Run It & What Should You Ask?A customer exit survey is a short questionnaire you show customers in the cancellation flow, in a post-cancellation email, or on your website before a…Funnels & CRO39/100OptinMonsterHoliday Marketing Campaigns: A Month-by-Month Plan for 2026Are you planning your holiday marketing around one Black Friday discount? The holiday season has nine important sales dates, but each one works best with a different campaign. The holiday season is the one time of year when your visitors ar...Funnels & CRO49/100Crazy EggReview Generation Strategy: Why consistent positioning matters more than volume and star ratings for AI-assisted buyer journeysRun an NPS survey, reach out to the happiest users, and offer them an incentive for a glowing recommendation. For years, that formula has been…Funnels & CRO36/100Crazy EggCrazy Egg vs. Convert: Which Tool Is Better For You?Should you choose Crazy Egg or Convert Experiences? Crazy Egg is the better pick if you need a conversion rate optimization platform that covers the…Funnels & CRO32/100OptinMonsterNEW! Campaign Teasers: Your Second Chance at a First ConversionAre you holding off on publishing popup campaigns because you don’t want to interrupt or annoy your visitors? Popups and Fullscreens are usually the highest-converting campaign types, but they also take over the screen. So you risk annoyi...Funnels & CRO32/100Crazy Egg7 Best Website Formats and How to Know Yours Is WorkingThere are seven main website formats: a brochure site, a local service site, an online store, an online service, a consultative site, a publication site,…Funnels & CRO42/100OptinMonster7 Social Proof Popup Examples (That Actually Work)Are you getting traffic to your site but nobody wants to convert? That’s the gap that a social proof popup can fill. A first-time visitor to your website doesn’t know you, so they look for a sign that other people bought, signed up, or ...Funnels & CRO32/100Crazy EggEcommerce Conversion Rate Optimization: 21 Tactics To Find & Fix The Leaks That Cost You SalesEcommerce conversion rate optimization (CRO) is the process of finding where and why visitors drop off in your online store and finding fixes that increase…Funnels & CRO32/100OptinMonsterNEW! Analytics Exports: Stop Rebuilding Client Reports by HandAre you tired of rebuilding client reports by hand, every single month? We’ve heard this from marketing agencies a lot, and the frustrating part is that the data already exists. It’s just been stuck inside your OptinMonster dashboard. S...Funnels & CRO34/100Crazy Egg8 Best Hotjar Alternatives For CRO and Product TeamsHotjar is a great tool for website optimization, but some marketers may need something a little different. If that’s you, here are 21 Hotjar alternatives.Funnels & CRO35/100Crazy EggTarget A/B Testing by more segments: channel, time on page, previous visit history, and custom variablesWe’ve added 11 new audience filters to A/B Test targeting. You can now serve different page content based on how visitors found you, how engaged…Funnels & CRO22/100Crazy EggA Step-by-Step Look at How AI Agents Browse and Act on WebsitesAI agents, including ChatGPT, Claude, Gemini, Perplexity, and the browser agents built on top of them, already generate more than 50 billion website requests a…Funnels & CRO25/100Crazy EggCrazy Egg vs. Lucky Orange: Which Tool Is Better For You?Should you choose Crazy Egg or Lucky Orange? Both conversion rate optimization (CRO) tools let you analyze user behavior on your site through heatmaps and…Funnels & CRO25/100OptinMonsterThe 9 Best OptiMonk Alternatives in 2026 (Compared)OptiMonk is a solid popup and personalization tool, and plenty of stores are happy on it. People still go looking for something else, usually for one of three reasons: the bill climbs as traffic grows, a lot of the feature set is built for ...Funnels & CRO35/100OptinMonster9 Best Leadpages Alternatives for Higher-Converting Landing PagesIf you are looking for a Leadpages alternative, the job is usually the same: landing pages that load fast, look the way you want, and convert the traffic you send them. What differs is why Leadpages stopped being the way to do it. Some peop...Funnels & CRO35/100OptinMonster15 Best Lead Generation Software and Tools to Build Your Stack in 2026Key takeaways Nobody runs lead generation on a single tool, and that includes us. I run lead generation at OptinMonster, so on-site capture is the part I build and ship every day, but the pipeline behind it runs on a stack: a CRM for follow...Funnels & CRO35/100OptinMonstereCommerce Lead Generation: 14 Strategies That Actually WorkeCommerce lead generation is the process of capturing contact information from online shoppers before they leave your store, so you can bring them back and convert them into buyers through email, SMS, or retargeting. Most store owners trea...Funnels & CRO29/100OptinMonsterTypes of Popups: Every Popup Type Explained (With Real Examples)Most websites run exactly one popup. A plain email box that shows up the second you land, asks for an address, and gets closed just as fast. That is the popup equivalent of a store greeter who blocks the door before you have seen a single s...Funnels & CRO25/100OptinMonsterSaaS Lead Generation: The Funnel-Stage PlaybookMost SaaS lead generation advice is a pile of tactics with no order to it. Start a blog, run LinkedIn ads, build a referral program, try cold email. All fine. But a tactic only works when it lands at the right point in the funnel, and SaaS ...Funnels & CRO25/100

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