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Search engine optimisation - rankings, technical SEO, link building, AI Overviews and algorithm updates.

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Search Engine JournalWhat To Expect From Google’s Next Search Ranking UpdateGoogle’s recent changes provide strong clues about major changes from the next core algorithm update.SEO82/100Search Engine JournalGoogle Shows How Long Crawling, Indexing & Recovery Can TakeGoogle’s Gary Illyes showed timing ranges for crawling, indexing, site moves, and core update recovery at Search Central Live Deep Dive Europe in Barcelona.SEO68/100Search Engine JournalGoogle Wants AI Content Fact-Checked, Gemini UTM Tags – SEO PulseGoogle adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits.SEO50/100Search Engine JournalShopify Now Enrolls Your Store In Every New AI Shopping ChannelShopify merchants: your agentic storefronts setting now shares products with Meta and unnamed startups. Leave it on, and watch what Shopify adds.SEO50/100Search Engine JournalOpenAI Founding Member: Make LLMs Write Like An Aircraft ManualAndrej Karpathy suggests asking LLMs to explain topics in an aerospace writing standard, or to answer with diagrams, HTML pages, or custom explainer videos.SEO50/100Search Engine JournalGoogle Adds Fake Author Warning To Helpful Content GuidanceGoogle’s people-first content guidance now warns site owners against fabricated author profiles, a form of deception its rater guidelines already described.SEO50/100Search Engine JournalHow We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step)A step-by-step process for building an SEO content roadmap that accounts for AI Overviews, from keyword gaps to a prioritized, citation-ready plan.SEO50/100Search Engine JournalWhen A Search Query Becomes A Standing InstructionGoogle’s AI Mode monitoring and OpenAI’s dots keep requests active, with different tasks, sources, controls, and questions about site visibility.SEO42/100Ahrefs BlogAI Overviews Currently Appear for 83% of Branded SearchesThat prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own websites and giving third-party sources like...SEO47/100Search Engine JournalGoogle Tells Sites To Fact-Check AI Content Before PublishingGoogle’s guidance on AI-generated content now says to fact-check it by hand before publishing, and the review extends to titles, alt text, and other metadata.SEO42/100Search Engine JournalYouTube To Cut Reach Of Channels Reposting Barely Changed ClipsYouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others’ clips without significant changes.SEO42/100Yoast SEOIntroducing Yoast SEO AI+ for ShopifyYoast SEO AI+ for Shopify is live today. The new plan combines Yoast SEO for Shopify with Yoast AI Brand Insights, giving you visibility into how AI systems like ChatGPT, Gemini, Claude, and Perplexity describe your brand, alongside everyth...SEO41/100Yoast SEO1 billion downloads: The people and stories behind Yoast SEO1 billion downloads of Yoast SEO. That’s a milestone worth celebrating. But behind that number are the people who made it possible: the bloggers who wanted more people to find their content, the businesses working to grow online, the agen...SEO45/100Ahrefs BlogSEO for Static Sites: 8 Problems to Watch ForBut easier to build doesn’t necessarily mean easier to optimize. WordPress and other CMSs quietly handle many SEO basics through plugins and built-in functionality, from canonicals and sitemaps to redirects, metadata, schema, and 404 hand...SEO47/100Semrush BlogUltimate SEO checklist: 43 tips to optimize your websiteUse this SEO checklist to optimize your site for both Google and AI-driven search results.SEO50/100Ahrefs Blog69% of Marketers Are Publishing More AI Content Than Last Year (New Research Report)301 respondents shared what they’re using AI for, how it affects their productivity, their favorite tools, and more. AI use in content creation is almost ubiquitous, with 93% of respondents saying they utilize it Claude is the most-used ...SEO53/100Ahrefs BlogClaude Code for SEO: 35 Use Cases35 practical ways to use Claude Code for SEO, from content briefs and Search Console analysis to internal linking and technical fixes, with real examples. Read more ›SEO44/100Semrush BlogAEO vs SEO: core differences & how to win visibility in bothDiscover the key differences between SEO and AEO. Learn how each works, where they overlap, and practical strategies to win visibility in both.SEO46/100Yoast SEOTurn your AI tools from spectators into collaborators with YoastIf you’ve been setting up MCP connections or agentic workflows, this release is for you. You ask an AI tool to check your site’s SEO. It comes back with real findings: a product page that’s telling Google it’s a recipe, a link still...SEO41/100Semrush Blog10 SEO best practices for Google and AI searchSEO best practices that hold up in AI search, where Semrush found the average visitor is worth 4.4x an organic one.SEO43/100Ahrefs BlogHow to Optimize for AI Search: A Guide for You and Your AI AgentIt might sound like a completely new discipline. For the most part, it isn’t. Google says its AI search features still rely on its core search systems. Your content still needs to be crawlable, indexable, and useful. Microsoft says that ...SEO42/100Moz BlogWTF is NLWeb? — Whiteboard FridayWTF is NLWeb? — Whiteboard FridaySEO37/100Moz Blog21 Marketers Share Their Best Tips for Networking as an Introvert at SEO Events21 Marketers Share Their Best Tips for Networking as an Introvert at SEO EventsSEO47/100Moz BlogHow to Prepare for any SEO Conference, Including MozCon - Whiteboard FridayHow to Prepare for any SEO Conference, Including MozCon - Whiteboard FridaySEO39/100
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